‘The Little Mermaid’ Surges Through Disney+

‘The Little Mermaid’ Surges Through Disney+
Photo by Tyler Nix / Unsplash

As fairy tales go, the magic of 'The Little Mermaid' proved to be very much alive and thriving, drawing waves of admiration from fans on Disney+. It wasn't just the mermaid's siren call; it was the whole cinematic experience that had viewers glued to their screens.

In a historical moment for Disney+, 'The Little Mermaid' became the most-watched Disney movie premiere since the release of 'Hocus Pocus 2'. The statistics are phenomenal, with a whopping 16 million views in just its first five days on the platform.

After a stellar theatrical run during the summer, the timeless tale of Ariel, the mermaid princess, and her quest for love and identity, moved audiences globally. Its Memorial Day weekend premiere saw theaters ringing in a collection of $118.6 million in North America alone, making it a major contender in the list of the highest-grossing films domestically.

Directed by the renowned Rob Marshall, the movie took a cherished animated classic and breathed fresh life into it with a live-action portrayal. With a cast that includes Halle Bailey as Ariel, Melissa McCarthy in a brilliant interpretation of Ursula, and powerful performances by Javier Bardem, Daveed Diggs, and Awkwafina, the movie was bound to be a blockbuster.

Film critics and enthusiasts alike were swept off their feet. Audiences were clearly mesmerized, giving the film an "A" CinemaScore and a nearly flawless 94% on Rotten Tomatoes.

Considering the legacy of the 1989 animated version, the 2023 live-action adaptation had big shoes to fill. Not only did it meet expectations, but it also amplified the 'The Little Mermaid' franchise, reflecting in the increased viewership of the animated series on Disney+. The evergreen charm of the tale has seeped into various forms of entertainment, from video games and books to theatrical productions and theme park attractions.

Disney+ has sweetened the deal further by offering a promotional subscription rate. Fans, both new and returning, can delve into the underwater adventure at a special price of $1.99/month (with ads) for three months. This promotion is available until September 20, ensuring that Ariel's voice reaches as many hearts as possible.

For those unfamiliar with the streaming metrics, a single view is calculated based on total stream time divided by the runtime of the movie. This method ensures that views aren't inflated by mere click-throughs.

A Dive Into Disney+

Disney+ has undoubtedly emerged as one of the giants in the streaming world. It is a treasure trove of content from powerhouses like Disney, Pixar, Marvel, Star Wars, and National Geographic. Add to that the popular series 'The Simpsons', and the collection is truly unparalleled.

Certain international markets also have access to the general entertainment brand, Star, on Disney+. The platform is unique in offering an array of originals, from documentaries and feature films to animated and live-action series.

Disney+ has positioned itself as the sole streaming platform for the newest releases from The Walt Disney Studios. Subscribers have various plans to choose from, including standalone subscriptions, the Disney Bundle (which also provides access to Hulu and ESPN+), or Combo+ for viewers in Latin America.

For more about the enchanting world of Disney+, visit disneyplus.com. The app is readily available on most mobile and connected TV devices, making it accessible to fans everywhere.

With 'The Little Mermaid' making waves on the platform, it's evident that Disney+ continues to be a dominant force in the streaming domain, and the magic of Disney tales remains timeless.