The new owner of Warner intends to reorganize DC Entertainment
Management of the newly formed Warner Bros. Discover intends to undertake a major reorganization of DC Entertainment, the company behind DC Comics superheroes such as Superman, Batman, Wonder Woman and the Justice League team.
Several sources familiar with the situation say that CEO David Zaslav met with top executives and demanded greater brand recognition as well as better alignment with comic books, movies, TV shows and video games.
Zaslav reportedly met with various people to find someone who could be a key figure in the process and manage all of DC's content, similar to what Kevin Feigy does at Marvel Studios.
Among those candidates is Emma Watts, a former top executive at 20th Century Studios and Paramount, but it looks like she won't take the job.
Zaslav believes that the success of the merger, which could result in a large amount of leverage for the company, will depend in no small part on unlocking the full potential of the characters in the DC Comics universe. The director of Discovery believes that while DC has achieved cinematic success with recent films such as Aquaman and Batman, it lacks a coherent creative and brand strategy, and several first-rate characters such as Superman have been poorly exploited and need to be revived.